88% of Brand Marketers Will Use Mobile Marketing Techniques in 2011

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The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.

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Volvo mobile ad campaign results in 88pc increase in purchase intent

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This article demonstrates some of the power of mobile marketing. http://www.mobilemarketer.com/cms/news/advertising/8937.html

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