The After Super Bowl Marketing Hangover

marketing hangover

Verizon Wireless told us that, yes, it can hear us now. The rest of the Super Bowl television advertisers either did not hear or chose to ignore us. Watching another Super Bowl, I waited helplessly for mobile calls to action, only to feel like the Minnesota Vikings on the losing end of another big game.

Continue Reading →

88% of Brand Marketers Will Use Mobile Marketing Techniques in 2011

brand marketers

The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.

Continue Reading →

Volvo mobile ad campaign results in 88pc increase in purchase intent

volvo

This article demonstrates some of the power of mobile marketing. http://www.mobilemarketer.com/cms/news/advertising/8937.html

Continue Reading →