Internet Use and Household Income

Internet use

The PEW Internet and American Life Project has come out with a new study about internet use based on household income that includes some data on how these segments use search. There’s also interesting stuff here about how income correlates to likelihood to rate and review products, pay for online content, book travel, and access…

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The After Super Bowl Marketing Hangover

marketing hangover

Verizon Wireless told us that, yes, it can hear us now. The rest of the Super Bowl television advertisers either did not hear or chose to ignore us. Watching another Super Bowl, I waited helplessly for mobile calls to action, only to feel like the Minnesota Vikings on the losing end of another big game.

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88% of Brand Marketers Will Use Mobile Marketing Techniques in 2011

brand marketers

The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.

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