What Back to the Future Taught Us About Marketing

What Back to the Future Taught Us About Marketing

3 Things Back to the Future Showed Us About Marketing

In the film, Marty had no choice but to get his mother and father together. Even when troubles arose, he remained persistent in achieving his goal until it paid off. You must do this with marketing and advertising as well. It is not enough to post a blog or update social media once a week. You must consistently market to your target audience, or they will stop listening.

Oldies Will Always Be Goodies

One of the most popular scenes in the movie is when Marty performed ‘Johnny B. Goode’ to the crowd at the Enchantment Under the Sea dance. To the kids, it was a brand new song, but to Marty, it was nearly 30 years old.

Marty comprehended the value in repurposing old content. As a marketer or business person, you should too. Find some of your old content that executed well. Once you obtain it, do a instant update, expand upon the content or change it into a different format such as an infographic. Since 63 percent of companies report that infographics are effective, this is a particularly wise decision.

Pay Attention to What Is Working

Young Marty realized that the sweet approach from his father wasn’t working. His mom appeared to be more attracted to dominant males, so he used this knowledge to make his dad more attractive. You must also keep track of the strategies that are working for your corporation. If they paid off once, build upon that achievement and focus on mimicking your first taste of marketing success.

It isn’t always a great idea to take marketing tips from a movie, but ‘Back to the Future’ certainly bucks this trend. Totally focus on the aforementioned lessons, and your marketing strategy will be going 88 miles per hour in no time.

Image Credit: renatodantasc

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