Acquire Customers Free Report

Just click here to receive your free copy our report, “How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community”.

Nearly all consumers (97%) now use online media when researching products or services, according to BIA/Kelsey’s ongoing consumer tracking study. The misconception is that only young people use these technologies for shopping but in fact, nearly all of the buying public now use them. Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV, newspapers and even the door-to-door distribution of directories like the Yellow Pages.

The Internet itself has moved in this direction in recent years with the advent of social media. Companies marketed online by building Web sites and sending emails to subscribers—both “broadcast” activities in the sense that communication was one-way.  Banner ads, news items, emails and other tactics drive prospects to Web sites where companies communicate their messages and influence behavior. With social media, however, much of the communication is controlled by the prospects. Members can ask their community about a product, service or company and get multiple opinions, recommendations or referrals. Conversely, members freely discuss their experiences with their friends and followers. Online, the new “word-of-mouth” is social media like Facebook and Twitter which have more than 700 million members, combined.

 

 

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