7 Copywriting Tips to Put Your Content Above the Rest

Copywriting tips

See How to Make Your Copy Work Harder for You

Copy makes the Web go round, and great copy will take you from seldom read and acted upon to rock star status in terms of traffic and sales. This truism, along with the fact that Google prizes and rewards terrific content that readers share will make your content marketing dreams come true.

So what are the elements of great copywriting which will get us to this point? What precepts and tips can help our content to rise above and get noticed? Here are 7 copywriting tips to both help your content connect with readers, but also to get noticed near and far.

7 Copywriting tips that will make your content sing!

Tell a great story – Everyone loves a good story, and if you can spin one while accomplishing your sales goals you’ll be a rockstar. Tugging at emotions and empathy are fantastic tools to employ here.

Focus on benefits – One crucial mistake beginning copywriters make is to focus on features over benefits, which is of course bad, as we all want to know what’s in it for us!

Make it valuable all by itself – If your reader comes away with the feeling that they’ve already received a ton of value simply by reading your content, you’ve got them exactly where you want them.

Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they’re already doing so by agreeing with you. This makes it a far shorter leap to conversion when the time comes.

Inject emotion – Using emotion in your copy is a proven method to get your reader to take action, buy into whatever you’re saying or selling, and making a connection with you.

Make your content longer – Studies are showing that the pages that Google is putting on Page One lately are averaging over 2,000 words in length. Wherever possible, publish longer, in-depth content that will also help establish you as an authority in your field.

Get social – Make sure you are using social media to promote your content. Really encourage your readers to share on their social channels, as you never know who may have some awesome connections that can help your incredible content go wide.