5 Ways You Can Extend the Reach of Your Content

5 Ways You Can Extend the Reach of Your Content

How to Extend your Content’s Reach

There are two big things you need if you want to do business on the internet. One is to produce great content. There’s simply no way to do business if you can’t create the content that people want to see. The second is to reach as many people as you possibly can with that content.

Unfortunately, not everyone is clear on how to ensure that their content reaches the most possible eyeballs. In today’s world of instant gratification, you have to go a bit further if you really want to have your content spread widely.

To help you get your head around how to make this happen, we’re going to look at ways you can extend your content’s reach.

5 Ways to Promote your Content

Use your email list – Sending out an email announcing your new content is a drop-dead easy (and free) way to get more views to your content. Encourage your subscribers to socially share and forward this email to people they know who might be interested.

Post on Social Media – Your social media channels can also be a goldmine for traffic. Make a short post, again encouraging them to share and comment, and drop in a link. Since we don’t always know who has a huge following, this can result in quite a lot of visitors.

Run Social Ads – Placing low-cost ads on sites like Facebook, Twitter and other social sites where it is appropriate can make great sense, especially if your content will lead to sales. Mobile ad platforms are terrific for this as well, since they are very inexpensive. Don’t be afraid to dive into this one.

Use Content Amplification Services – Have you ever seen links on web pages that are headlines linking to articles out on the Web? These are very likely coming from content amplification services like Outbrain or Taboola. You can see your headline on major sites you could never hope to get on otherwise, sites like USAToday, FoxNews, ABC News, CNN, ESPN and many others. And, you are only charged when people click through to your page.

Place on Promotional Sites – There are many more sites out there that will get a great deal of attention and where you can place your links. Sites like Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop are all terrific places to place links to your content, and many of these are free as well!