5 Ways to Market Your Small Business on a Limited Budget – Linkedin

5 Ways to Market Your Small Business On A Limited Budget LinkedIn

Check Out These 5 Ways to Market your Business on a Budget

Okay, we all can agree that not every business boasts an ample marketing budget, allowing you to take advantage of every opportunity on the planet. Even large companies have limitations, and working creatively within your means, however meager, is a key to online success.

To help with this we’ve brought together a few ways you can get the ball rolling marketing with limited or no investment, other than your time.

Check Out These 5 Tips for Marketing with a Small Budget

Use Social Media – Social media has become more than a mere fad; it’s where your customers and prospects spend time. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest are useful in numerous ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!

Build an Email List – If you haven’t yet started building an email list for your business, there’s no time to waste! Get a free email solution like Mailchimp until you have a least 2000 people on your lists, and then you should be making enough to justify upgrading to a paid account. Use these lists to communicate news and views about your business and industry, and build up your authority.

Build a Killer Blog – This is a great low-cost way to advertise and promote your business, and you can do it practically for free. A blog can be great for engaging with and adding new customers and prospects, and helping to build and sustain your online authority. Be active there, and post various types of content to keep it fresh and interesting.

Get Visual – These days we are a visual bunch, and it’s a proven fact that visual content engages and interests your audience many times more than just text. Employ videos, infographics, memes, images and other visuals with everything you do. You will secure less bounces, more engagement and ultimately better results.

Start with Paid Advertising – Now don’t stop reading here, just because you think you haven’t got the money to do this, or the time to learn it. The truth is, it’s flat out cheap to start using paid ads, ($1-$5 a day) and at those prices, you can not only afford it, but can also learn on the job at a low cost. Paid ads are the quickest and most targeted way to get new prospects to your pages, end of story. Don’t believe that, try it!