5 Deadly Social Media Mistakes to Avoid

Social Media Mistakes

Social media is a ripe ground for developing connections, and also for offending and creating enemies. Knowing what you shouldn’t do in relation to social media is nearly as vital as knowing what you should be doing. Here are several social media mistakes to avoid like the plague!

Jokes at other people’s expense – It should go without having to say, but you need to think before you send anything out into cyberspace for the world to see. First and foremost, don’t try and take advantage of someone else’s bad luck or indiscretion to build up your own products or services. While a celebrity death or embarrassing scandal may seem like easy fodder for attracting eyeballs, you’re very likely to tick off as many people as you tickle!

Offending your customers – Right there with poor taste humor is the inclination to state your preferences, political, social or otherwise, that may or may not agree with those of your clients and customers. Use your head! Don’t share anything with the public that could cause offense or be misunderstood, or you’ll pay big for this transgression.

Failing to separate your business and personal accounts – Not to mention that it appears much more professional to make a company profile and page, many times there are advantages (depending on the social network) for a purely company account. This is certainly true with Google Local. A public business account will also be easier to be found in the search engine results.

No social media buttons on your website – These are readily available for all social media platforms, and you’re shooting yourself in the foot if they are unavailable on your homepage and every post you make. This will make it easy for your readers to share your posts and in doing so help promote your business.

Not using the links from your social sites – Facebook, Twitter, YouTube, LinkedIn, and Google all will let you link back to your website from your profile page, as well as from posts. This is an easy way to garner some easy, authoritative links that will help others find you as well.

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