3 Tips for Real-Time Marketing Success

3 Tips for Real-Time Marketing Success

How to Pull Off Valuable Real-Time Marketing

Businesses must know what is going on if real-time marketing strategies are to be successful. Fortunately, simply following their industry leaders can assist in this undertaking. For non-industry events, though, such as the Academy Awards, it is better to follow connected individuals. For the award show, checking hosts and presenters is best suited.

Establish Some Connection to Company

It is a snap to jump on a Twitter trend with a random marketing and advertising message, but this message must be relatable to what is happening. What did Oreo and the Super Bowl share? Outwardly nothing, but they were able to link both in a creative way. Strive for this.

Put Time Aside for Big Events

While it is always good for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just isn’t likely. After all, we have to exist in the offline world from time to time. There are actually certain events, though, that company owners should pay close attention to since they are likely to result in huge stories.

Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying on top of things can pay off as well. Whether it is the Academy awards or a huge local concert, people will be talking online. Coming up with intelligent ways to capitalize on this chatter is the mark of an effective real-time marketing pro.

Go along with Industry Leaders

The sole method to appropriately engage in real-time marketing is to stay abreast of what’s going on. Following industry leaders is an amazing way to do this. When preparing for large events like the Oscars, though, it is essential to follow people associated with the event. This can include presenters, hosts and even entertainment news sources.

While additional time should be spent on other marketing strategies, preparing for and investing hours into real-time marketing can pay massive dividends. Companies aren’t guaranteed to knock one out of the park each time, but even one achievement can garner massive attention.

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