3 Tips for Mastering Your New LinkedIn Profile
LinkedIn has exploded from a glorified resume depository to a thriving social network in a very short period of time. With an active community of more than 259 million members and growing, and some 3 million LinkedIn business pages, if you haven’t started to market on LinkedIn, it’s high time you did!
By far the most profitable starting place is with your new LinkedIn profile. Whoa, you say; I already have one. Perhaps, but recently LinkedIn revamped your profile page, and the newest version is a perfect opportunity for marketers to plunder, so let’s get to it!
3 Ways to optimize your LinkedIn profile page for marketing
- Craft a compelling headline, summary and contact info profile – Your headline, summary and contact information section are prime areas of virtual real estate. You’ll need to understand precisely what keywords you want to be found for on LinkedIn, as well as which ways you want to be contacted. Your headline is a mere 120 characters, so you’ll have to take some time on this one. Also, the summary is now above the fold, so it will be instantly visible and able to go to work for you. While your only clickable links are in the Contact area, you can still drop a link in these areas.
- Acquire and feature testimonials – It’s all about social proof these days, and the more people you can get to rave about you and your business the better. This will also grow connections like you won’t believe!
- Get professional photos – Your LinkedIn profile photo needs some thought. Don’t slap up the latest photo you have showing you in either various stages of partying or undress. Select a professionally done headshot that shows you as you would appear to a client, whom some of these viewers could very well end up being! Also, don’t use older photos, regardless of how flattering, that represent you as you once were. The jolt of reality people get once they meet you in person might not go over too well.