3 Things a Road Trip Can Teach You About Advertising

3 Things a Road Trip Can Teach You About Marketing

What Can Road Trips Teach Local Companies About Advertising

Even if your plan is to just drive until the road ends, you have a target in your mind. Sometimes it is a vacation destination, and sometimes it is simply a feeling of freedom. Similarly, you have to know your target market when promoting. It’s not enough to simply put out great content or well-placed ads. You need to find out everyone of your target demographics and produce marketing plans that appeal to them.

A Wrong Turn Doesn’t Need to Be Bad

If you have to be somewhere at a specific time, it is advisable to avoid wrong turns. If simply looking for adventure, though, going the wrong way does not have to be a bad thing. After all, it could be said that discovering America happened due to a serious wrong turn.

This is the case for marketing and advertising as well. Did you make a handful of videos that did not amount to much? Well taking into consideration videos in emails increase click-through rates by up to 300 percent, you probably wouldn’t like to give up on them. Instead, try different tactics and see how fast a wrong turn can go right.

Bring a buddy Along

While solo road trips can be beneficial to finding oneself, most of these journeys are better with a friend. After all, consider how many miles you can cover when you are taking turns driving in order to avoid stops. Similarly, marketers should find a friend in automation tools. It can be difficult to find time during the day to post meaningful content or distribute emails. Using automation resources to handle these tasks, though, is like having that great friend who drives while you catch a catnap.

There is very little in this world that doesn’t somehow relate to marketing. And while your primary goal may be to avoid work while on road trip vacations, keep in mind the lessons learned once you make it back.


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