3 Social Media Marketing Myths that Could Hurt Your Business

3 Social Media Marketing Myths that Could Hurt Your Business

3 Social Media Marketing Fallacies that Could Damage Your Company

Scheduling tools are ideal for businesses on social media. However, they are not enough. You need to sign on to respond to and connect with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. Use schedulers if they help, but never forget a live person is always better.

The More Followers, The Better

Many local business owners gauge their social media marketing success on how many followers they have. Unfortunately, this isn’t always the case. Many page purchase followers, and some businesses gather additional followers through contests. In either of these cases, engagement is not likely to follow.

Instead, give attention to different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and genuine comments is even better. This shows real interaction, and it will tell you which content is doing best for your organization.

Social Media Is Cost-free

Social media technically is free, but oftentimes, having social media success is not. Facebook, for example, does not show your content to everyone who likes your page. It all depends on how much participation the post gets. Sometimes, it is vital to promote a post. Unless a business owner is skilled in marketing themselves, it is also vital to have a social media manager.

There is no doubt that social media marketing can do fantastic things for a company. All of these advantages, though, can be quickly undone if you do not grasp social platforms. Refuse to fall for these myths, and you will be a step ahead of the competition.

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