3 Marketing Tools You Didn’t Know Could Be Affordable

3 Marketing Tools You Didn't Know Could Be Affordable

Affordable Marketing Tools You Did Not Know Were Inexpensive

When advertising and marketing your local business, it is easy to become victim to the inaccurate belief that great promotional solutions must be expensive. In reality, there are numerous marketing tools that are either affordable by design or easy to employ without a large budget. So if spending less on your marketing budget is a necessity rather than an option, these tools will work great.

Revamp Your Email Marketing

With the advent of social media many businesses have moved away from email marketing. This is done in the belief that it’s not effective. As it turns out, though, 91 percent of Americans actually desire promotional emails from agencies they do business with.

Fortunately, there are lots of email marketing platforms out there that charge as little as $20 to $50 a month. Best of all, there are free tools out there if your email list is not too large. This is an extremely low expenditure that can really be worthwhile.

Set up Facebook Ads

Facebook’s aggressive attempts at getting local business owners to advertise may create the illusion that their ads are costly. After all, if they were affordable, everyone would rely on them, right? Actually, they are very affordable.

For just a few dollars a month you can promote your hottest content. This means that, even if you have a small following, people find their way to you. Even better, you can market to specific groups in your own community.

Concentrate on Content Marketing

Content marketing is a vital aspect of any modern promotional campaign. In fact, over 30 percent of marketing budgets now go towards creating content. Fortunately, it is possible to outsource this work. For just $0.01 to 0.02 per word, you can get 500 word articles written for you online. Simply find the proper company to work with, and your content can be completely affordable.

Prosperous marketing does not necessarily mean spending most of your revenue on additional promotion. As long as you are properly utilizing the right techniques, you can market your business for pennies on the dollar.


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