3 Local Business Marketing Lessons from ‘Home Alone’

3 local business marketing lessons from home alone

Buzz Did It! 3 Marketing Lessons from ‘Home Alone’

Hopefully, marketing won’t be the only thing you can think of when watching ‘Home Alone’ from now on. If that is the case, though, you should at the very least pay attention and see if you can pick up a couple of additional tips since you are watching anyway.

Never Be Afraid of Change

When Kevin’s family discovered he was home alone, they began doing everything in their power to get back to him. Ensuring that the movie was not 30 minutes long, they encountered travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling in a moving van just to get home. Change is essential in life and marketing. If something is not working, don’t be afraid to change course.

Social Media Interaction Is Necessary

Before the Wet Bandits actually enter Kevin’s home, they stake out the place and are scared off by a seemingly upbeat party. We all know, though, that this was simply smoke and mirrors carried out by Kevin to give the appearance that people were inside.

Sad to say, far too many companies treat their social media pages the same way. Even though they are uploading fantastic content regularly, they fail to acknowledge comments and posts on their page.

Keep in mind that these are either clients or potential paying customers. Nearly 2/3 of Americans use social media, so if you want them to stay around, give more than just the appearance of a company that listens.

Cover Each of the Bases

You may be tempted to only market your business through a few platforms. Maybe you have a website and email list, but no social media approach. Just imagine if Kevin had not covered all his bases when setting traps at each and every entryway and having backup plans in position. Things could have went far differently. Take this into account if you ever consider ignoring certain marketing points.

Hopefully you’ll be able to enjoy ‘Home Alone’ from now on without constantly thinking about marketing. Even if you can’t, though, at least you might pick up a few extra ideas along the way.


What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.