3 Facebook Contest Mistakes Local Businesses Must Avoid

3 Facebook Contest Mistakes Local Businesses Must Avoid

Holding a contest where the prize is a weekend getaway, free airline flight or brand new iPad will naturally get plenty of engagement. Unfortunately, much of it won’t be the engagement you want. This is because these prizes will attract anyone instead of just those who might actually purchase your product. Offer gift certificates for your shop or something equally related as a prize instead.

Supplying Unclear Rules

When holding a Facebook contest, you must be certain that all rules are clearly defined. This means completely explaining method of entry, the prize, winner selection criteria and how long the contest will run.

If your method of entry is something such as “Like this status and share” remember that Facebook has rules against these types of contests. Local companies do not normally have much to worry about, but to be on the safe side, many still use third-party apps. No matter how you run the contest, make sure you are clear on the rules.

Failing to Promote Facebook Contest

No one likes to inundate their fans with multiple posts about the same thing. This normal rule, though, does not apply when it comes to contests. It is not enough to make a single post and then forget about the contest until it is over. Share the status one or more times a day, but make sure you are providing other useful content on the site as well.

Successful Facebook contests can rapidly get a business hundreds or even thousands of new followers. This is only, of course, if it is done right. Keep the aforementioned errors in mind when running your contest, and try not to fall into their traps.


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