3 Content Marketing Ideas That Can Really Pay Off

3 Content Marketing Ideas That Can Really Pay Off

Want Content Marketing Success? Try These 3 Ideas

Companies that make the most of content marketing have a distinct advantage over their competition. In fact, blogging alone can enhance the likelihood of a positive ROI by thirteen times if it is prioritized. As most marketers know, though, blogging is not the only kind of content marketing out there. Sure, you could use learning from mistakes to find out what works, but these three content marketing strategies have been proven successful time and again.

Develop Listicles

Just because you generate great content doesn’t mean people will click on it. After all, for every one “How to Skin a Basse” blog a tackle shop creates, there are thousands more already listed on Google. Instead of the typical “how to,” take a moment to develop a list and include the number of steps in the title. “5 Ways to Tie a Knot” will always get more attention than “How to Tie a Bow.”

Use Visuals in Everything

Any small business owner who posts photos to Facebook knows that graphics are a form of content marketing. Social media sharing, however, must not be where this ceases. Numerous case studies have shown that simply working with images within blogs and articles can considerably increase the traffic to that piece.

It is difficult to put a set number on how many added clicks you will get by employing images. This is because most research is in the form of case studies, and every little bit of content is different. There is no doubt, though, that excellent images can sometimes make even a bad blog jump off the page.

Establish Customer Testimonial Videos

Video is one of the toughest forms of content marketing for many local company owners. Typically, this is because it is not easy to come up with ideas. One proven practice, though, is to create customer testimonial videos. These pieces of content will show consumers that you are capable of getting the job done. Even better is the fact that the featured customer will share the video everywhere.

There are numerous content marketing ideas that have been proven to pay off. The aforementioned are only the tip of the iceberg, but they are certainly a good start.


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