Local Small Business Marketing Experts
“Most marketing is boring and does nothing to get the attention of the target and then give them a call to action.” says Chris Ripley, owner of the Strategic Marketing Group. “Marketing strategy is almost always overlooked in most advertising, before you say it you need to know what you are going to say, how you are going to say it, and to whom you are saying it.”
Our company focuses in these areas: direct marketing, local search, mobile marketing, video marketing, reputation management, and social media marketing. We are also Infusionsoft Certified Partners and Constant Contact Certified Partners to help you maximize the value of your funnel and your list.
We help you automate your video and social media marketing. We provide no-frills video recording and production to help you get better placement on search engines, driving more customers to your Web site or store. Our social media management program provides content and monitoring for your social media marketing efforts.
The misconception is that only young people use these technologies for shopping but in fact, nearly all of the buying public now use them. Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV, newspapers and even the door-to-door distribution of directories like the Yellow Pages.
The Internet itself has moved in this direction in recent years with the advent of social media. Companies marketed online by building Web sites and sending emails to subscribers—both “broadcast” activities in the sense that communication was one-way. Banner ads, news items, emails and other tactics drive prospects to Web sites where companies communicate their messages and influence behavior.
With social media much of the communication is controlled by the prospects. Members can ask their community about a product, service or company and get multiple opinions, recommendations or referrals. Conversely, members freely discuss their experiences with their friends and followers. Online, the new “word-of-mouth” is social media like Facebook and Twitter which have more than 700 million members, combined.
Any Business Can Now Have a Marketing Director
In this arrangement we help develop a strategic and tactical marketing plan for your business and help implement that plan with your organization. SMG functions as a company department, working with your employees to implement the plan, negotiating with vendors for the lowest prices and best work, and passing on the savings to you.
This is the perfect situation for a company where the owner is too busy or doesn’t have the skills to be the marketing director. Maybe your company is too small to need a full-time marketing director or your marketing is stuck and you’re looking for a fresh perspective.
We’ve created three more ways to help you:
FREE Book – “The Online Marketing 101” – This book presents local online marketing in a way that even the most tech-averse business owner can get an understanding of what they need to do next. Visit www.OnlineMarketing101Book.com for your copy.
Social Media Management - Our Social Media Marketing Management package is all you need to be sure you have a strong online presence.
You Outsourced Online Marketing Director – We do it all for you. We set-up you online marketing strategy and execute everything for you. Plans start at only $300 a month. Call us today at 301-328-2113 to get started. Learn more.
From Chris Ripley
Feb 19, 2014
Social media is a wonderful way to reach lots of people with your messages that you
Feb 06, 2014
Develop an Effective Video Marketing Strategy You’ve always meant to get a
Jan 16, 2014
5 Ways to Kill it with Local Search You, know it’s awesome that your business
Jan 09, 2014
If you are finalizing your plans for marking in 2014, there are some trends that
Dec 05, 2013
LinkedIn has exploded from a glorified resume depository to a thriving social network
Nov 13, 2013
3 Great Tips for Keeping People from Leaving Your Site Quickly What is your bounce